(+351) 932 224 792 
info@luznurcapital.com Sell Off-Market
Sell privately, to buyers who have been qualified.
For owners of premium homes, estates, and income-producing assets in Portugal who want to sell without public exposure. Your property is never listed on a portal, never signposted, and never photographed for the public. It is presented individually, under NDA, to buyers who can complete.
Who It Is For
For owners who value privacy as much as price.
A discreet sale suits owners for whom a public campaign is a cost rather than a benefit. Often the reason is personal: a family home, a public profile, or a property whose interiors and security arrangements should not be on the internet.
Sometimes the reason is commercial: a tenant who should not learn of the sale from a portal, or a developer protecting the pricing of a scheme while the final units find their buyers.
Private owners and families
Homes, estates, and second residences where the family's privacy is part of the brief.
Public figures
Owners whose name, address, or home would draw attention if the property were listed publicly.
Developers
Final units, or a private phase before a public launch, sold without discounting the scheme in public view.
Income and institutional assets
Tenanted buildings and sale-and-leaseback disposals, presented only to qualified investors.
Our Commitments
What discretion means, in practice.
Discretion is easy to promise. These are the specific commitments that make it real, and the central one, no public exposure, is written into the mandate you sign.
Nothing published
No portal listings, no signage, no social media posts, and no public photographs or address.
Your name stays private
The owner is not identified to prospective buyers until the stage of the transaction that requires it.
NDA before details
The location, photographs, and documents are released only after a non-disclosure agreement is signed.
Qualified buyers only
Genuine interest, readiness for KYC checks, and, case by case, proof of funds or a reference from the buyer's bank or adviser, all before any introduction is made.
Accompanied viewings
By appointment, at times that suit the owner, and only for buyers who have cleared qualification.
Partners under agreement
Partner firms work under NDA and a written partnership agreement, as on every mandate. For an off-market sale, owners can set further conditions, including approving each partner before anything is shared.
How It Works
From first conversation to the deed, in five stages.
01
A private conversation
Your objectives, your timing, and the level of discretion the sale requires. Nothing is committed at this stage.
02
Valuation and positioning
A pricing view grounded in comparable evidence, and the case for the property written as a private memorandum.
03
The mandate
A standard mediation contract with our licensed brokerage, with an added clause confirming the off-market commitment: no portals, no photographs on any website, and only the marketing approach you have approved.
04
Private marketing
The memorandum is presented individually to qualified buyers from our network and partners, and you are told of every introduction.
05
Negotiation and completion
We negotiate on your behalf and coordinate the sale through to the deed, alongside your own lawyer where needed or requested.
Our Reach
Reach without exposure.
A private sale only works if the buyers are there. Our reach runs through the international corridors we work every day, from the Gulf, the United States and Canada, France, and the United Kingdom, and through the private banks, wealth managers, advisers, and partner agencies whose clients are looking for exactly what does not reach the portals.
Each property is matched to a short list of buyers rather than broadcast. That is the trade-off of a discreet sale, and the reason it works.
A Straight Answer
When a private sale is not the right answer.
A discreet sale reaches fewer buyers by design. If your property would achieve a materially better result through a public campaign, we will tell you before you sign anything.
Some owners choose a middle path: a private phase to test the market quietly, followed by a selective public campaign only if it is needed. The approach is agreed with you at the outset and does not change without your approval.
On Disclosure
The owner's name stays with the owner.
We do not name clients, publish testimonials, or describe a sale in a way that could identify it: not on this website, not on social media, and not in conversation with other clients. A firm that discusses one owner has told every future owner what to expect.
A Conversation
Discuss a sale in confidence.
A line on the property, the region, and your timing is enough to begin. We respond personally, and enquiries from a lawyer, family office, or adviser acting for an owner are handled with the same discretion as the owner's own.
Continue with Luznur Capital
Transparency · Confidentiality · Execution
Luznur Capital is the commercial name of Lusomena Investments, Unipessoal Lda., a licensed real estate brokerage holding AMI 22354. Brokerage services are provided under a written mediation agreement with the owner. Luznur Capital is not a law firm or tax practice; legal and tax matters are conducted by the owner's own advisers or by our regulated partner firms, who take professional responsibility for their advice.
This page offers general orientation and does not constitute legal, tax, or investment advice. The tax treatment of a sale, including any capital gains, depends on the owner's circumstances and should be assessed by the owner's tax adviser.
Lusomena Investments, Unipessoal Lda. · AMI 22354 · info@luznurcapital.com · +351 932 224 792